5 Strategic Ways To Beat The Competition

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How do you intend to win the war against your competitions?

How do you intend to win the war against your competitions? Business is a game and only the team with the best players will win. To beat the competition will require everyone’s collective effort. It’s not just a task for the marketing department or top management; it’s everyone’s responsibility. So as the leader of your business, it’s very important you enlist the support of the whole organization once you’ve agreed on the strategies to adopt in dealing with your competitions. In continuing our series on how to remain in business despite intense competitions, … [Read more...]

How To Remain In Business Despite Intense Competition

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naijapreneur

What do you do when competitors creep into your business? By Tito Philips, Jnr.   What do you do when competitors emerge in your business? Don’t panic, FOCUS! Whether you like it or not, the world of business is a very highly competitive one.  Business is a game and it takes a lot to eventually emerge as a winner. Winning however does require you find a way to remain in business irrespective of competition. Perhaps one of the most critical factor in determining who wins or lose in the game of business is knowing what not to do in the face of intense competition. It’s … [Read more...]

Successful Branding In 8 Simple Steps

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What's the essence of being different (branding)?

 What does it mean to brand? To brand simply means to position and present your business, product or services in a unique and attractive way so as to communicate the usefulness or value in your business, product or service. It is a deliberate attempt of making what your business, product or service is and can do known to the prospective market or buyer. It involves portraying what makes your business, product or service unique and also communicating its inherent usefulness. Branding is a marketing tool, and thus, it is a deliberate act. … [Read more...]