I know that you must have been told that marketing is all about gimmicks, tricks or tactics. That it is all about being smart, right? Wrong! The moment you begin to see marketing as simply being smart with your target customers using all forms of gimmicks, tricks or tactics to cajole them into buying, then you've got it all wrong. And just so you know, the fact that some companies get away with this form of marketing doesn't validate it in anyway. As a matter of fact, it's the quickest way … [Read more...] about How to Make Your Marketing Work: It’s All About Influence!
The term e-Commerce basically means; business done over the internet. Could be buying, could be selling or a combination of both; could be a product, could be a service or a combination of both. It’s anything that involves using the internet or web as a business medium. In other words, e-Commerce refers to internet-based companies. This model of business was popularized by American entrepreneurs between 1997–2001 when several e-commerce businesses were being launched; this era was popularly … [Read more...] about e-Commerce 101: How To Startup An Online Retail Business
In my work with entrepreneurs, especially small business owners in my country Nigeria, one re-occurring theme is their approach towards marketing. Each time I’m in a consulting or strategy session with a client and I ask the question; “how do you get clients?” I hear almost the same answer; “through referrals”. So out of curiosity, I ask a second question; “you mean from satisfied customers?” And then I get a surprising answer; “not really, from my family and friends who know about my … [Read more...] about Word-Of-Mouth Marketing: How To Grow Your Business Through Referrals
Advertisement doesn't create brands, entrepreneurs do! The concept of branding is often not clear to so many entrepreneurs despite the popularity of the concept. I have written about this before; a brand is so much more than a logo, color or the brand name itself. A brand is a brand because it portrays a particular set of values that resonate or connect emotionally and logically with a specific target audience or market. Your logo, color and brand name must remind your target audience of … [Read more...] about The Anatomy Of Branding: How to Develop an Irresistible Brand
The success of your business depends on several contending factors; perhaps top on the list besides product development is marketing. You must have heard the famous saying that the best mouse trap in the market may not always be the fastest selling mouse trap. Why? Because the market needs to buy from you first to know whether you are the best mouse trap or not and before they can buy from you, they need to know you exist. Many entrepreneurs fall prey to the best mouse trap illusion; your … [Read more...] about STRATEGIC BUSINESS PROMOTION: 5 Ways To PROMOTE Your Business
Who is Brian Clark? Blogger Entrepreneur Both None of the above The option you pick to the question above will determine the success or failure of your endeavours online. Brian Clark is a smart ass unusual entrepreneur who leveraged on the power of blogging as a marketing tool to build a software and education business called; Copyblogger Media LLC. So next time when you see Brian Clark churning out epic shit week after week, watch … [Read more...] about The BLOGGING MYTH: Why Blogging Is NOT A Business!