This is a guest post by Damian Wolf. Smart business owners have discovered that the best method of survival in today's market is through customer retention rather than through finding new customers. It costs more to find, impress and encourage a new customer than it is to convince a current customer to use your product or service again, which is why your focus should be placed on customer satisfaction. How many of your customers are repeat buyers? And how often do you lose customers because … [Read more...] about 7 Small Steps For BETTER Customer Satisfaction
As more and more businesses are leveraging the internet to find, attract, convert and retain profitable customers, it’s now very important for your website to speak the language of your target customers. Ever been to a website that left you wondering; “What exactly do they do?” “What exactly are they trying to say?” “What exactly do they want me to do?” “Why should I buy from them?” Unfortunately, many websites make this kind of impression on visitors; no wonder very few people … [Read more...] about Free Website CONTENT Review: Does your website SPEAK the language of your TARGET customers?
Since publishing my first e-Commerce post and also sharing the case study of how I made close to a million in sales within 3months, it’s surprisingly become a major highlight of naijapreneur. I have been contacted by several naijapreneur readers from all corners of the world seeking for necessary guidance on how to go about starting their own e-Commerce business. I have been contacted by two major media houses in Nigeria, a radio and Newspaper for an exclusive interview. I have been … [Read more...] about e-Commerce FAQs: 8 Frequently Asked Questions About Selling Online
The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about branding. As a matter of fact, the #1 question in their mind would be this; how are brands created? So in this unusual article, I want to delve into the whole nitty gritty of creating a brand. I will go behind the scenes to lay out both the strategies and the order in which they are to be adopted. This … [Read more...] about Brand Creation Strategies 101: The Ultimate Guide!
My first experience with e-Commerce was selling my business consulting and internet marketing services through this blog, you can read about the results here. Then in January 2013, I came across Kaymu.com.ng while it was still in its early stage trying to break her way into the Nigerian e-Commerce terrain. It didn’t take me long to see the market potentials of such a platform where sellers can be connected to over 60 million Nigerians online. I instantly became a kaymu evangelist. This is … [Read more...] about CASE STUDY: How I Made Close To 1Million In Sales Within 3 Months Of Selling Online!
In a competitive marketplace, up-to-date information can make the difference between keeping pace, getting ahead, or being left behind. Business is a game and only the team with the best players wins. To win, you need to know your strengths and weaknesses as well as that of your competition. Knowledge of thyself alone is no longer sufficient to remain competitive. According to Sun Tzu, the ancient author of the Art of War; “If you are ignorant of both your enemy and yourself, then you are … [Read more...] about Competitive Intelligence: 12 Sure Fire Ways To Strip Your Competitions Naked!