CASE STUDY: How I Made Close To 1Million In Sales Within 3 Months Of Selling Online!
Monday, 13 May 2013
by Tito Philips, Jnr.
My first experience with e-Commerce was selling my business consulting and internet marketing services through this blog, you can read about the results here. Then in January 2013, I came across Kaymu.com.ng while it was still in its early stage trying to break her way into the Nigerian e-Commerce terrain. It didn’t take me long
- Published in e-Marketing, Thought Bank
Competitive Intelligence: 12 Sure Fire Ways To Strip Your Competitions Naked!
Monday, 25 March 2013
by Tito Philips, Jnr.
No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.
- Published in Marketing, Strategy, Thought Bank
How to Make Your Marketing Work: It’s All About Influence!
Monday, 11 March 2013
by Tito Philips, Jnr.
Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.
- Published in Marketing, Thought Bank
e-Commerce 101: How To Startup An Online Retail Business
Monday, 25 February 2013
by Tito Philips, Jnr.
The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?
- Published in e-Marketing, Start Up, Thought Bank
Word-Of-Mouth Marketing: How To Grow Your Business Through Referrals
Monday, 11 February 2013
by Tito Philips, Jnr.
There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.
- Published in Marketing, Thought Bank
The Anatomy Of Branding: How to Develop an Irresistible Brand
Monday, 21 January 2013
by Tito Philips, Jnr.
A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;
- Published in Marketing, Strategy, Thought Bank
STRATEGIC BUSINESS PROMOTION: 5 Ways To PROMOTE Your Business
Sunday, 28 October 2012
by Tito Philips, Jnr.
Business Promotion Strategies: Many entrepreneurs fall prey to the best mouse trap illusion; your product/service can be the best ever, but it won’t sell itself until you find a way to get the word out. The aspect of marketing that deals with getting the word out is called promotion. Without this critical element of promotion in your marketing strategy, it doesn’t matter how extraordinary your product/service may be, if the market doesn’t know about it, it will definitely fail.
- Published in Marketing, Thought Bank
The BLOGGING MYTH: Why Blogging Is NOT A Business!
Monday, 24 September 2012
by Tito Philips, Jnr.
The BLOGGING MYTH: Why Blogging Is NOT A Business! WHAT ARE YOU DOING ONLINE: Building A Business OR Blogging? Find out by reading this unusual article.
- Published in Marketing, Thought Bank
Revolutionary Marketing: How To Market Innovation Like Apple
Monday, 03 September 2012
by Tito Philips, Jnr.
Revolutionary marketing: How To Market Innovation Like Apple. It's about causing profitable trouble in the market. The classy title for this is innovation. And in the history of today’s business, perhaps one company stands tall as the biggest trouble maker; Apple.
- Published in Marketing, Thought Bank
Revolutionary Marketing: How To Create An UNTAPPED Market For Your Business
Monday, 27 August 2012
by Tito Philips, Jnr.
Revolutionary Marketing: How To Create An UNTAPPED Market For Your Business. It involves raising the bar and going beyond what people want to buy today to giving them what they need to buy tomorrow.
- Published in Marketing, Thought Bank