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The 3Ms Of Highly Effective Marketing

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What constitutes an effective marketing strategy?

Why do some marketing work and others don’t? What constitutes an effective marketing strategy? How can you get the most from your marketing efforts? These questions and many more run through the mind of entrepreneurs as they struggle to build a thriving business. And the reason is quite clear; marketing is the lifeblood of any business. If you get your marketing right, your odds of success in business will be greatly improved. But why do many struggle to get their marketing right? This is the central focus of this unusual … [Read more...]

How To Choose A Unique Brand Name For Your Business, Product Or Service

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How Do You Choose A Unique Brand Name?

Business Startup FAQs [2] How Do You Choose A Unique Brand Name? This is another unusual article under the business mastery series. In a previous article, I listed out 10 Business Startup FAQs that most entrepreneurs often ask when starting out in business. Here are the questions again below. I have answered question 1 – 3 in the first article, you can read about it here; How should entrepreneurs successfully start up a new business? I will be providing the answer to the fourth question; “How do I choose a name for my business?” in this unusual article.What kind of business … [Read more...]

ATTENTION: Does Your Business Matter?

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Does your Business Matter?

In business, many are called, but few are chosen. Those the market choose, are those who matter!  Recently, in continuing our business mastery series, I wrote an unusual article about the most important business question ever; what is your business? The response was massive as it helped a lot of entrepreneurs realize that they had been focusing on the wrong things. They had been asking the wrong questions first. They had been putting the cart before the horse. Well, here's the second most important business question for entrepreneurs; does your business … [Read more...]

The 27 Irrefutable Laws Of Entrepreneurship

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What are the laws of entrepreneurship?

 All entrepreneurs create businesses, but all entrepreneurs are not created equal.  The business mastery series is a collection of unusual articles that will take you through the essential skills necessary for successfully starting and running a SIGNIFICANT company –a business that is changing the world and profiting from purpose. The world of business is characterized by intense competition. Meaning, there’s very little room for mediocres. If you must go into business, you must be prepared to learn and apply the required skills. There’s a … [Read more...]

The Most Important Business Question EVER For Entrepreneurs

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What is your business?

When asked what was the most important business question ever, management guru Peter Drucker answered;   "What is our business?"  Defining your business is the most important task all entrepreneurs need to do in order to succeed in their venture. Your business is not the product/service you offer. Your business is not the industry you are in. That you sell dogs, is not your business; so do many others like you. That you make clothes, is not your business; so do many others like you. That you manage events, is not your business; so do many … [Read more...]

Business Mastery: How Should Entrepreneurs Successfully Startup A New Business?

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profiting from purpose

This is yet another unusual article under the "Business Mastery Series", a collection of unusual articles that focuses on helping entrepreneurs answer highly fundamental questions on how to successfully manage both themselves and the businesses they run profitably. If you are new to naijapreneur or probably haven't been following this series, I really wouldn't want you to miss out on any of the unusual articles previously published. So, below are the links to them, the smart thing to do, if I were you would be to read them first, before coming back to finish reading … [Read more...]

The Anatomy Of Employment: Why Becoming Your Own Boss Is The Smartest Decision Of Your Life!

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What are you working for, a job or a business?

Lately, I have been observing the search queries [keywords] used by people to get to naijapreneur! One of the top phrases used by searchers to get to this site is this; “why become an entrepreneur?” or “why should one become an entrepreneur?” This is an obvious indication that there are a lot of folks out there who are in search of valid reasons for becoming an entrepreneur. Luckily for them, I have written on this issue on naijapreneur precisely these two unusual articles; Why did you become an entrepreneur?9 ways how NOT to start a … [Read more...]