Become ONE Of US!
Build A Business That MATTERS, Change the world & Profit from purpose!™
Fear NOT for it is possible …and guess what, you don’t have to be a Genius!
“You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you will know when you find it!”
–Steve Jobs, 1955 – 2011
You see, all businesses are not created equal.
So, there are only two kinds of businesses;
1. Good Companies: Business as Usual
These are companies whose customers simply TOLERATE them because they haven’t seen an alternative provider yet. These are the companies who do business as usual. Their customers ENDURE rather than ENJOY their products or services. They are good businesses, because they put food on the table and help their owners pay bills. But guess what? They don’t last long. Why? Because there is nothing unusual [extraordinary] about them other than they are businesses that make ends meet!
2. Great Companies: Business NOT as Usual
These are companies who don’t have customers but have fans that CELEBRATE rather than tolerate them. They are companies who defy the norms to build unusual businesses that not only become profitable but also make the world a better place for all their stakeholders – customers, employees, suppliers, shareholders and so on.
They are great businesses; they stand the test of time. Why? Because there is something unusual [extra-ordinary] about them other than just making ends meet. That unusual element that completely distinguishes great companies from all others is purpose.
Great companies set out not in pursuit of profits only, but also purpose. They set out to impact lives positively through the innovative products or services they offer. They pursue purpose then surprisingly, profit follows them. Why? Because purpose is profitable!
naijapreneur was created to show you why it is possible to build really great companies and teach you how to make it happen for you!
We refer to such great companies as SIGNIFICANT businesses. And by that we mean they are;
- Powered By Purpose: they Profit from purpose [make money] by changing the world [making impact]
- Powered By People: they attract, retain and develop a team of highly talented, committed and diligent workers who are Different [unique] and are Making a difference [useful]
- Powered By Innovation: they are ICONS [market leaders] in their chosen niche or industry as a result of the unusual products/services they create
- Powered By Fans: they generate an unlimited flow of highly profitable loyal customers [fans] through word-of-mouth advertising [referrals]
- Powered By Systems: they can run successfully without you, providing you the time and financial freedom to enjoy the life of your dreams [fulfillment]
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