Competitive Intelligence: 12 Sure Fire Ways To Strip Your Competitions Naked!
Monday, 25 March 2013
by Tito Philips, Jnr.
No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.
- Published in Marketing, Strategy, Thought Bank
The Profitability Code: How To Unlock The Profit Potentials Of Your Business
Monday, 18 March 2013
by Tito Philips, Jnr.
The Profitability Code: How To Unlock The Profit Potentials Of Your Business. The entrepreneurs or companies who succeed in business are those who have cracked the profitability code –a set of different elements, laws and principles that must be strategically applied.
- Published in Profitability, Thought Bank
How to Make Your Marketing Work: It’s All About Influence!
Monday, 11 March 2013
by Tito Philips, Jnr.
Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.
- Published in Marketing, Thought Bank
How To Avoid The Trap Of Worrying And Unlock The Power Of Thinking To Solve Your Business Challenges
Monday, 04 March 2013
by Tito Philips, Jnr.
Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the creation of products/services. To a large extent the ability to solve problems is determined by the quality of your thoughts or your thinking skills. Thinking is a skill and just like every other skill, it
- Published in Entrepreneurship, Thought Bank