Unusual Entrepreneur Interview With Joe Falter Of HelloFood.com.ng
Monday, 28 January 2013
by Tito Philips, Jnr.
Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a movie –Django– together with other members of the rocket internet team in Nigeria and this morning we pulled off this interview. Take it away Joe! Interview Questions Part One ENTREPRENEURSHIP: Awakening the Spirit
- Published in Interviews, Thought Bank
The Anatomy Of Branding: How to Develop an Irresistible Brand
Monday, 21 January 2013
by Tito Philips, Jnr.
A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;
- Published in Marketing, Strategy, Thought Bank
2013: Screw Business As Usual
Monday, 14 January 2013
by Tito Philips, Jnr.
2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!
- Published in Entrepreneurship, Thought Bank
How To Breakthrough Business Growth Barriers In 2013
Sunday, 06 January 2013
by Tito Philips, Jnr.
How To Breakthrough Business Growth Barriers In 2013. It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it!
- Published in Strategy, Thought Bank