The Farmers Recipe For Strategic Business Growth
Monday, 27 June 2011
by Tito Philips, Jnr.
In business, just like farming, you don’t build to reap fast [quick], you build to reap large [big]. You want to reap what will sustain you over a long period of time while you are waiting for the next harvest to come. Because you know how long you must wait to reap, you make sure what you sow is of the best quality so that it doesn’t wither and die before the next harvest season. This is why every farmer only sows their best seeds.
- Published in Strategy, Thought Bank
BUSINESS GROWTH 101: How To Attract, Keep And Grow Profitable Customers
Monday, 13 June 2011
by Tito Philips, Jnr.
In marketing, because the objective is building a relationship, the pressure to sell is removed and certain things are exchanged for free. These things are what make relationship building with prospects possible. Unlike selling where money is collected before any relationship is initiated, in marketing, giving something for free is what facilitates relationship building.
- Published in Marketing, Thought Bank
BUSINESS GROWTH 101: How To Increase The Market Share Of Your Business
Tuesday, 07 June 2011
by Tito Philips, Jnr.
Market share is intentional, people choose you instead of others because there’s something SIGINIFICANT [unique, unusual, extra-ordinary, different, special] about you. Market share is people identifying with your business, company, product, or services. It doesn’t come by chance; it can only be intentionally created.
- Published in Marketing, Thought Bank