Latest Articles

The STATUS QUO Entrepreneur

The STATUS QUO Entrepreneur: Why Some Entrepreneurs Will NEVER Stop Struggling In Business

For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me what they are currently struggling with in their business. Why do I insist on you sharing your business struggles with me? Because I know you wouldn’t be reading … [Read More...]

balance

The Anatomy Of Entrepreneurship: Top 10 Characteristics of An Entrepreneur

Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information about what made them tick. One of the leading studies on the anatomy of an entrepreneur was published by the … [Read More...]

decision-making for entrepreneurs

Decision Making Checklist for Entrepreneurs

An entrepreneur’s decisions affect the success of his products, the loyalty of his employees and the overall success of his business. In order to make the best decisions you have to think critically and quickly. You have to avoid flaws in the process which may harm the business when confronted with an important decision. Strong business decision-making skills are an important characteristic of entrepreneurs. They should make the right choices at the right time to remain competitive in the … [Read More...]

Ernest Umeike 2

Unusual Entrepreneur Interview With Ernest Umeike Of PushAndStart.com

In this edition of the unusual entrepreneur interviews, ex-banker Ernest Umeike after losing his job finally decides it’s time to take on the entrepreneur’s journey. In this interview, he shared with us why he decided to launch his startup; PushandStart – a crowdfunding platform. He also takes us behind the scenes on; How to define a price for your product/service, The crucial difference between a business idea and a business opportunity, The essential role mentors play in the … [Read More...]

beats by dre marketing strategies

5 Beats by Dr. Dre Marketing Strategies for Entrepreneurs

Not often do you get to see a brand quickly become a global phenomenon as the beats by Dr. Dre brand. Since it launched in 2008, the Beats by Dr. Dre brand has risen to a 53% share of the global headphones market. Also, the current news about Apple’s proposed 3.2 billion dollar acquisition further confirms the magnitude of the brand. In my typical entrepreneurial style, I decided to dig deeper amidst the ongoing buzz to uncover the behind-the-scene secrets of this powerful brand in … [Read More...]

free-informative-ebooks-for-entrepreneurs

DO MORE: 21 Free Powerful eBooks for Entrepreneurs, Plus Something Extra!

Very few things have as much impact on your capacity to succeed as an entrepreneur like learning does. From my over 10 years personal study of entrepreneurship and successful entrepreneurs, plus my 8 years personal experience as an entrepreneur, besides passion and purpose, one other common denominator I found across board is this; voracious learning. Self Education For Entrepreneurs All education is self-education.  Period.  It doesn’t matter if you’re sitting in a college … [Read More...]

Business Plan

What Is The Purpose Of Entrepreneurship? 21 Answers from 21 Unusual Entrepreneurs

Regardless of the goal, task or activity being undertaken, there are a lot of factors that can be attributed to your success or failure in any given endeavour. But of all these factors, none is as powerful as personal conviction –a deep seated belief that you can accomplish the goal, task or activity and an unwavering commitment to do whatever it takes to get it done. This personal conviction comes from clarity of purpose –an unbiased understanding of WHY [the reason] you are undertaking … [Read More...]

Featured Articles

dov-gordon

Unusual Entrepreneur Interview With Dov Gordon Of DovGordon.net

  Welcome to another edition of the Unusual Entrepreneur Interviews and today we have here with us unusual entrepreneur Dov Gordon. He is the alchemist entrepreneur of The Gordon Group, a company that is passionate about helping entrepreneurs attract a steady, consistent, predictable flow of new customers and clients. I’m so excited to … [Read More...]

How do you survive the dark side of entrepreneurship?

The Dark Side Of Entrepreneurship And How To Survive It

The thought of going into business or doing ‘your own thing’ as it is popularly called can be very appealing at first. This is especially true for most people who want to make the switch from the limited world of employment to the unlimited world of business. But sooner or later, the untold harsh realities will begin to set in and the truth … [Read More...]

one silver chrome ball

Brand Creation Strategies 101: The Ultimate Guide!

The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about branding. As a matter of fact, the #1 question in their mind would be this; how are brands created? So in this unusual article, I want to delve into the … [Read More...]

What Problem is your business solving for someone?

The BEST Business Model Ever!

How is your business helping someone?   Never before in the history of humanity have there been a time as this when the whole world seems to be realizing finally, the very intent and purpose for creation – collaboration. The stiff competition that often characterized the industrial age is gradually giving way to this new age where … [Read More...]

Kristin (L) Shannon (R)

Unusual Entrepreneur Interview With {r}evolution Apparel

Profiting from purpose by changing the world isn’t an impossible dream as many tend to think of it, but a realistic one as many unusual entrepreneurs have extraordinarily proven. It is my life mission to understand the unusual qualities of such unusual entrepreneurs and inspire as many others to profit from purpose by changing the … [Read More...]