Latest Articles

Becoming An Entrepreneur

How To Become An Entrepreneur: Entrepreneurship for The Rest of US!

Can Everyone Become An Entrepreneur? OR Is Entrepreneurship for Everyone?   To effectively answer this question, we’ve got to go back to the very beginning; what is entrepreneurship? We need to understand the very meaning of the word –entrepreneurship. Entrepreneurship is derived from the French word ‘Entrepreneur’, dating as far back as 1723. It means an individual who undertakes, organizes and manages any enterprise, especially a business with considerable initiative and risk. In … [Read More...]

The STATUS QUO Entrepreneur

The STATUS QUO Entrepreneur: Why Some Entrepreneurs Will NEVER Stop Struggling In Business

For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me what they are currently struggling with in their business. Why do I insist on you sharing your business struggles with me? Because I know you wouldn’t be reading … [Read More...]

balance

The Anatomy Of Entrepreneurship: Top 10 Characteristics of An Entrepreneur

Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information about what made them tick. One of the leading studies on the anatomy of an entrepreneur was published by the … [Read More...]

decision-making for entrepreneurs

Decision Making Checklist for Entrepreneurs

An entrepreneur’s decisions affect the success of his products, the loyalty of his employees and the overall success of his business. In order to make the best decisions you have to think critically and quickly. You have to avoid flaws in the process which may harm the business when confronted with an important decision. Strong business decision-making skills are an important characteristic of entrepreneurs. They should make the right choices at the right time to remain competitive in the … [Read More...]

Ernest Umeike 2

Unusual Entrepreneur Interview With Ernest Umeike Of PushAndStart.com

In this edition of the unusual entrepreneur interviews, ex-banker Ernest Umeike after losing his job finally decides it’s time to take on the entrepreneur’s journey. In this interview, he shared with us why he decided to launch his startup; PushandStart – a crowdfunding platform. He also takes us behind the scenes on; How to define a price for your product/service, The crucial difference between a business idea and a business opportunity, The essential role mentors play in the … [Read More...]

beats by dre marketing strategies

5 Beats by Dr. Dre Marketing Strategies for Entrepreneurs

Not often do you get to see a brand quickly become a global phenomenon as the beats by Dr. Dre brand. Since it launched in 2008, the Beats by Dr. Dre brand has risen to a 53% share of the global headphones market. Also, the current news about Apple’s proposed 3.2 billion dollar acquisition further confirms the magnitude of the brand. In my typical entrepreneurial style, I decided to dig deeper amidst the ongoing buzz to uncover the behind-the-scene secrets of this powerful brand in … [Read More...]

free-informative-ebooks-for-entrepreneurs

DO MORE: 21 Free Powerful eBooks for Entrepreneurs, Plus Something Extra!

Very few things have as much impact on your capacity to succeed as an entrepreneur like learning does. From my over 10 years personal study of entrepreneurship and successful entrepreneurs, plus my 8 years personal experience as an entrepreneur, besides passion and purpose, one other common denominator I found across board is this; voracious learning. Self Education For Entrepreneurs All education is self-education.  Period.  It doesn’t matter if you’re sitting in a college … [Read More...]

Featured Articles

Idea button!

The Idiot’s Guide To Strategic Marketing

Every smart entrepreneur knows without marketing his/her business is going to die! But that's just one side of the story. The other side of the story, which unfortunately is the most important side is often confusing to most entrepreneurs. The other side of the story is that most entrepreneurs find marketing difficult. Marketing is not a one off … [Read More...]

special offer

STRATEGIC BUSINESS PROMOTION: 5 Ways To PROMOTE Your Business

The success of your business depends on several contending factors; perhaps top on the list besides product development is marketing. You must have heard the famous saying that the best mouse trap in the market may not always be the fastest selling mouse trap. Why? Because the market needs to buy from you first to know whether you are the best … [Read More...]

Do you have the RIGHT character for leading effectively?

Developing The Right Character For Effective Leadership

Do you have the RIGHT character for effective leadership?   Truth be told; developing ones character is not an easy task, it’s a lifelong task, but its benefits outweighs any pain suffered along the way. Character is not a destination that is reached; it’s a continuous process that must be perpetually worked on. Just as Eleanor Roosevelt … [Read More...]

How can entrepreneurs find more profitable customers?

Business Mastery: 4 Smart Ways Of Getting More Profitable Customers Always

This is the third article of the business mastery series, if you’ve missed out on any, you can catch up by clicking on any of the links below.   BUSINESS MASTERY: how should entrepreneurs be spending their time? Business Mastery: How Should Entrepreneurs Be Profitably Marketing Their Business?   In our previous discussion … [Read More...]

Olufemi Omotayo

Unusual Entrepreneur Interview With Olufemi Omotayo Of EntrepreNEWS.com.ng

Welcome to another edition of the Unusual Entrepreneur Interviews and today I am very honoured to have gotten this Unusual Entrepreneur in question. He recently became one of my friends online and I dare say meeting him has been very worthwhile. Besides the obvious fact [as you will soon see] that we both share the same passion for the … [Read More...]